The Man With No Mouth

NoMouthSmileyThe internet is our one stop shop for anything and everything these days. We do our groceries on the internet. We sell our cars on the internet. We play Scrabble with each other on the internet. We read our books on the internet. We conduct our business meetings on the internet. And we even make our [or buy] real [or imaginary] friends on the internet.

Our reliance on the internet has become so great that we challenge the credibility of people, issues, events and facts in the real world if they do not have a legitimate presence in the online world. Of course there is the issue that our reliance on the internet is so great that we become mindless gullible fools when absorbing knowledge from it. It’s like each person lies somewhere along this imaginary continuum of credibility that they attach to the internet. Some believe everything. Some believe nothing. Some believe some-things.

…but if you know how to use the internet (yes I believe there is a right way to use the internet), you can maximize the amount of non-fictional knowledge you obtain from it.

That being said, is the average human’s reliance on the internet so great that we question the legitimacy of a brand, company or organisation if it doesn’t have a website? Does that mean it isn’t…legit?

Maybe you looked up a car workshop on Google maps that you noticed whilst driving along Princes Highway and BMW’s showroom popped up as a result instead. Does that mean the one you saw initially wouldn’t be able to fix your broken headlight?

Maybe you met a John Appleseed at last week’s networking event who’s the marketing director at some big company, but you can’t even spot him on LinkedIn. Does that mean he lied?

It’s shameful but true. If we can’t find it online, a lot of us wouldn’t buy [into] it. And by ‘finding it online’ I mean on the first page of your Google search result – because who actually clicks Next at the bottom?

I would ask the question, “how many times have you seen a brand offline, searched for it and found it had no website?” but I know I wouldn’t get an overwhelming response. The point here is that it has become absolutely essential to create an online presence if the objective you are trying to accomplish involves other people. And the objective always involves other people. Always.

A company website is the first step – and probably the most important one too. Here’s why:

If you have a company, you have a goal. The internet and having a website can help you achieve that goal. Whether it be selling a product, offering a service, looking to raise capital or recruiting a new director, a website will help. The probability of each of these happening can be enhanced by occupying a spot on the virtually infinite space. Search results will direct lost souls towards your website if it helps them get what they want (and even if it doesn’t, at least you gained one more exposure for your brand).

Makes it seem more legit. A company website is the face of the company. Imagine meeting a stranger with a face mask on. Wouldn’t that just be super dodge?

Helps you compete. This includes competition against much larger companies as well. Once online, your website competes against other companies’ websites. Its website vs website, not company vs company. You’re all in the same ring. The size of the company is therefore concealed and a website can make your company seem as attractive as the market leader’s – to some extent.

Seriously, why not? Making a website is as easy as searching ‘make a website‘ and clicking on the first website result you see on Google’s website which then takes you to a website that practically makes a website for your company website.

See, it’s all about the websites these days..


  • What is your interpretation of the title of this post?
  • What’s the most awesome website you’ve come across?
  • Do you click Next on or is it just me?

3 thoughts on “The Man With No Mouth

  1. Hi Avi, I believe apart from having a permanent website, companies nowadays have more branches to advertise their products such as Instagram, Pinterest, Snapchat, Facebook…. Website is an image booster, but not entirely important these days, unless it is for booking sites (e.g. Hotels, holiday bookings, etc.) where having a website is much more convenient that doing it on a phone. That’s just my opinion since I don’t really browse websites anymore if the firm has a social media function to explore 🙂


    • Hi Elizabeth and thanks for your comment – I’m not saying a website is the only thing necessary today, in fact I think (and I’m sure it’s covered in someone else’s blog somewhere) social media is an absolutely necessary ingredient too. But look at the context – I’m talking about the perceived legitimacy. Having a website would strengthen that legitimacy of the brand as opposed to just having a Facebook or Instagram platform. Plus a website allows for more freedom in terms of aesthetics, feel, interaction, and content as opposed to the infinitely reoccurring and extremely limited framework that a Facebook page allows you to work with. This gives the brand a space and functional ability to express their brand more freely and accurately.

      Liked by 1 person

      • Hi Avi, I agree with you. Social media allow brands to understand their consumers’ needs while website should be a place for the marketers to deliver those needs. It’s more important in the context of online retailer, like Apple, Topshop and ASOS. Messages should be consistent across all channels online and offline. Enjoyed this post.


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